On Friday, TMZ reported shares of Nike stock were up slightly to $86.62. The company’s market value is now $136.38 billion.
“What I’m beginning to learn about Nike,” Kevin O’Leary of Shark Tank fame told TMZ, “they know how to take controversy and blow it up into advertising.”
Nike also saw a bounce last September when it produced a commercial featuring Kaepernick.
Nike was set to release its latest Air Max featuring a 18th cent. symbol dating from a time when Black people were enslaved & continuously donned by white supremacists, until #ColinKaepernick told #Nike the symbol is offensive to him & others. https://t.co/gyyXjz29er— Southern Poverty Law Center (@splcenter) July 2, 2019
Betsy Ross’s flag is offensive to black folks. If that is news to you, click on the link below to find out why. #Nike #ImWithKap #Kaepernick #BetsyRosshttps://t.co/gJyyXzkfvD— Corey Leak (@coreyevanmusic) July 2, 2019
Wow, @dougducey standing on principle wearing his Nikes for the 4th of July. #nikeboycott #Nike pic.twitter.com/NTU6kmpQc0— Coconino County Democrats (@CoconinoDems) July 5, 2019